The Barefoot Boss Promises you Riches - Don't Fall for this scheme

This irresponsible marketing award goes to www.barefootboss.com. They advertise very aggressively on satellite radio. I have found that the majority of radio advertising on satellite radio falls into the irresponsible category. It seems that they are desperate to take on advertising and anything will do.

This one goes through the story of how they will make you millions. Of course, they claim making millions is very easy. Just take these steps (claims the commercial), and you can be working barefoot from home.

They appeal to your emotions by talking about how boring and uneventful your life is right now. They talk about how big business is just using you. "You can free yourself from this life," says the ad. The good news is that they have a "free" book and DVD set to help you. It is 100% absolutely free claims the ad. You can read about the program and see if it is a fit, then they charge you 39.95 so that you can access the rest of the program.

So, you are going to pay them 9.95 for this "free" book and DVD. They call it shipping and handling. If you don't cancel by 14 days, then you are charged the 39.95 for the rest of the program. However, you never get back the 9.95.

What a deal...... for them! They are probably making somewhere in the neighborhood of 3 to $ 4 an order from shipping and handling. That is not a bad spread.

The reality is that they are peddling a multi-level marketing program for Herbal Life. I am not saying anything negative about these programs. I am simply saying that this type of advertising is misleading and a huge rip-off. You can go to a herbal life meeting for free and get all of that information.

Always be leary of the "free" consumer offers. Most of the time, they are selling you something. The problem is that the consumer just thinks it is shipping and handling.